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How to assess the maturity of your digital marketing
It can be quite challenging to get your management’s buy-in on measurement strategy, analytics resources, and the need for optimization. Though it’s almost 2010, we still have Avinash Kaushik...
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How to Measure Engagement
You’re tracking engagements on your website, but are your analytics giving you the insights you need? Avinash Kaushik has some interesting thoughts on measuring Engagement in his latest book, Web...
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